I'm so proud of my website clients...

The New York Website Designer's Clients are frequently featured in the press!

Simply put, your website and online presence helps to tell your story. Whether you need to generate public and media awareness, showcase your accomplishments, connect with your audience or communicate with employees, The New York Website Designer works with you to strategically tailor your message to be both creative and effective. Using a combination of Search Engine Optimization, Social Media, and other online marketing tools, The New York Website Designer helps to bring you the website traffic that generates media recognition and a big buzz!

The New York Website Designer's clients are regularly featured in prestigious news outlets such as: The New York Times, The Wall Street Journal, Bloomberg, NY1, CNN, FOX, NBC... and more!

The results speak for themselves....

Date	Client	Publication
July 9, 2012	Dr. Mohiba Tareen	Fox 9
July 3, 2012	Wm. McBride & Associates	The Wall Street Journal
June 26, 2012	Jeffrey Cohn	Fox Business
June 13, 2012	Jeffrey Cohn	Fox Business
June 5, 2012	Brownstone Revival Coalition	The New York Times
May 30, 2012	Jeffrey Cohn	CNN
May 25, 2012	Preservation Volunteers	The New York Times
May 24, 2012	Jeffrey Cohn	The Wall Street Journal
May 18, 2012	MFD Communications	Bloomberg
April 2012	Frances McGarry	GEM Magazine
February 16, 2012	Vandenberg	The New York Times
January 23, 2012	Vandenberg	NBC's "Open House"
October 25, 2011	4Boyz Autographs to Battle Autism	LAX Lessons
October 5, 2011	Jeffrey Cohn	CNN Money
September 28, 2011	MFD Communications	The Holmes Report
September 28, 2011	MFD Communications	PR Week
September 11, 2011	Jeffrey Cohn	The Wall Street Journal
August 2, 2011	Preservation Volunteers	NY1
August 25, 2011	Express Medical Transporters	Small Business Monthly
May 28, 2011	4Boyz Autographs to Battle Autism	Newsday
May 27, 2011	Vandenberg	New York Observer
May 6, 2011	Express Medical Transporters	Fox Business
January 3, 2011	Desi Dermatology	Health News Digest
December 24, 2010	Vandenberg	The New York Times
October 4, 2010	Express Medical Transporters	Franchising.com
July 22, 2010	4Boyz Autographs to Battle Autism	NY International Independent Film Festival Awards
September 20, 2010	Express Medical Transporters	Franchising.com
September 15, 2010	Vandenberg	New York Observer
September 2, 2010	Vandenberg	The New York Times
July 27, 2010	Preservation Volunteers	NY1
March 4, 2010	Vandenberg	The New York Times
January 2010	Express Medical Transporters	Small Business Monthly
June 12, 2009	Vandenberg	The New York Times
June 15, 2008	Desi Dermatology	Elle Magazine

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Attention Clients!
Do you have a press piece you would like to add to this list?
Email it to: Andrea@TheNewYorkWebsiteDesigner.com

Interviewed by "Luxury Daily"!

Luxury Daily quoted me extensively this week in the article entitled "How luxury marketers can entice purchase by using sound in digital marketing." Rachel Lamb's article details how luxury brands are using sound to communicate with consumers via the Internet. I was thrilled when I was asked to provide my opinion as an "industry expert". I was able to provide a lot of detailed information about the use of sound in relation to luxury website design, so if you are interested, be sure to check out the article on my website design blog:  www.newyorkcitywebsitedesigner.com

How luxury marketers can entice purchase by using sound in digital marketing

Posted By Rachel Lamb
On July 21, 2011 @ 4:45 am
www.LuxuryDaily.com

Since luxury marketers have already lost the tactile sense when using digital marketing, adding sound where it counts can truly help them convince affluent consumers to buy their products, according to experts. Brands that carefully use sound online and in mobile applications can entice consumers to buy products by enveloping them in as many senses as possible to mock an in-person experience. Since touch and smell cannot be used in digital efforts, sound is the most effective.

Ferrari's engine can be heard online

“The more senses that you can engage, the more possibility you have to trace your brand into their mind,” said Jack Burke, president of Sound Marketing Inc., Branson, MO.

“Brands should not use sound gratuitously – there should be a reason and purpose to the sound,” he said. “In many cases, the easiest way for a luxury brand or any brand to engage is with sound used as an informational resource. [Luxury products] are expensive, and it’s a big deal to some people. Sound and educational resources help to engage them and to help them feel comfortable about the decision that they are making.”

Revving up

Marketers who arguably use sound most effectively are automakers. Whether it is with a video of a car zooming by or with a sound of a honk, consumers are better able to visualize the experience of being in a car, even if they are just researching on their computers. For instance, Aston Martin and Ferrari allow consumers to hear many features of the cars on their Web sites.

When consumers click on an Aston Martin vehicle, they are able to choose different sound settings , such as engine start, 0-120 miles-per-hour acceleration, engine revving, drive-by fast and pass by.

Aston Martin also employs this strategy in its Aston Martin Explore mobile app, where consumers can tap on the ignition to hear the engine rev.Additionally, when consumers are taking a virtual tour of a Ferrari on the automaker’s Web site, they can click on the ignition and listen to the car start up.

“I think you have to be really careful about how you incorporate sound into a Web site,” said Andrea Bertola, owner of The New York Website Designer, New York. “There is nothing more jarring than visiting a Web site and jumping five feet out of your chair when the sound unexpectedly blares out of your speakers."

“In retrospect, sound can absolutely enhance a Web site if the user has the option to select it,” she said. “Humans are curious by nature, use it to your advantage.

“You always want your Web site user to feel like they are in control.”

Apparel and accessories designer Ralph Lauren also uses this tactic for his personal interests.

Known car enthusiast Mr. Lauren has dedicated a section of the brand’s Web site to the L’Art de L’Automobile exhibition in France.Consumers can visit the exhibit online and scroll through old-fashioned models from Ferrari, Bugatti, Mercedes-Benz and Bentley. By clicking on the various models, they can hear what the engines sound like when the car starts, when it is driving away and when it is passing nearby. This cycle plays in a loop for each vehicle. Consumers are able to hear what it sounds like when they are both inside and outside of these cars.

Mercedes’ engine sounds on the Ralph Lauren site

Subtle sounds

Luxury marketers other than automakers are creatively tapping sound to enhance digital experience. For instance, Christian Dior is using subtle sound imagery with its Miss Dior Cherie campaign starring actress Natalie Portman.

The brand has a microsite dedicated to the fragrance. When consumers enter it, they are encouraged to “pull” on the bow of a box, tipping it over and spilling its contents.

Consumers can hear the gentle thump of the box hitting the table and hear its contents rolling out.

The process repeats with the sound of more boxes tipping over and a ribbon being pulled, as well as watching and listening to a record roll along the countertop and spinning and settling on the surface.

“Many people are auditory in nature and obtain what they hear more so than what they read,” Sound Marketing’s Mr. Burke said.

“If you put something in writing and have the opportunity to put it in sound or video, then you lose an opportunity to engage with the customer,” he said. “The more senses you engage, the better off you are. That’s the strength of the auditory sense. To not use it is to short-sheet your marketing efforts.”

Indeed, many luxury brands can use sound to evoke the feeling of luxury. For instance, retailers could use the sound of crinkling tissue paper or luxury hotels could play the same gentle music on their Web sites as they do in their lobbies or elevators.

“A good Web site should provide an experience for the user,” New York Website’s Ms. Bertola said. “By indulging their senses, we are able to captivate them on different levels,” she said. “By doing so, the brand is offering a more memorable experience that will leave a lasting impression.”

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Article printed from Luxury Daily: http://www.luxurydaily.com
URL to article: http://www.luxurydaily.com/how-luxury-marketers-can-entice-purchase-by-using-sound-in-digital-marketing/

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